CAC Worksheet
When calculating CAC for an SEO effort, add all direct costs, then divide them by conversions to arrive at CAC. This spreadsheet lets you add common costs, then computes the CAC.
In addition, a chart shows how CAC changes as cumulative conversions increase.
Please comment with questions. The download of this spreadsheet is available to paid subscribers.
Keep reading with a 7-day free trial
Subscribe to The Future of SEO by Eli Schwartz to keep reading this post and get 7 days of free access to the full post archives.