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Josh Spilker's avatar

So…. Keep creating content that meets user needs?

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Wesley Ferguson's avatar

To me there is is an important distinction to be made between creating content to fill a user's need, which can easily be done while writing for SEO, and creating content for the user.

Content created for a user does more than just fill a need. Authenticity, real life experience, practical application, empathy, storey telling. These are things that create connection and true engagement.

Then again it depends on the topic, as you said, does the emotion matter?

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