The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

For backlinks think brand authority not domain authority

Many websites approach backlinks for SEO in a completely wrong way. They focus on arbitrary metrics like domain authority in developing their linking efforts.

Eli Schwartz's avatar
Eli Schwartz
Feb 27, 2025
∙ Paid

This week’s newsletter is sponsored by North Star Inbound and Searcheye.io.

  • As an investor in SearchEye, I’ve seen firsthand how its intuitive platform delivers links that move the needle—making it my go-to recommendation for brands chasing real growth. Check out the special offer for my subscribers: Click here to get 50% off all membership plans on Se…

Keep reading with a 7-day free trial

Subscribe to The Future of SEO by Eli Schwartz to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Eli Schwartz
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture