Generative AI (GEO + SEO)optimization misses the mark

There's no such thing as GEO, it's just SEO.

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• Scrunch AI is a platform that empowers businesses to understand and optimize their presence across AI search to convert their best customers.

Marketers love a good acronym, and one buzzword making the rounds on marketing social media is "GEO": Generative Engine Optimization. This ter…