Google penalties are like IRS audits

They have a lot more in common than you think

Everyone who has ever even tangentially touched an SEO effort always has a nagging fear of a Googe penalty that could blow up their entire site. Having experienced a devastating traffic loss as a result of a Google update, I can relate to the fear but still think it is misplaced in 2023.

In the early days of search, the search quality team at Google fun…