How my lunch with Zapier turned into billion dollar SEO
6 Lessons from Zapier's 10-year Product-Led SEO journey
In 2013, a SurveyMonkey colleague introduced me to Wade Foster, the co-founder of Zapier, to discuss SEO growth ideas. This meeting helped kick off a pivot on Zapier’s SEO approach and subsequently became what I think is one of the best examples of how product-led SEO can drive tens of millions of dollars in SEO value.
At the time, Zapier was very focuse…
