How to do Annual Planning for SEO

While SEO traffic can be volatile and plans need to be flexible, there’s still tremendous value in planning because that’s the only way the big initiatives get done.

This week’s newsletter is sponsored by North Star Inbound and Surfer.

• Paid subscribers can access an accompanying template for annual planning. Paid subscriptions allow access to subscriber-only templates, subscriber-only posts, and all archives.

• I had a chance to present my playbook on SEO + AEO for an AI age with Capital G, if you want me to share it w…