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The Facebook ecosystem will continue to decline despite what they do with AI for Search. Meta seems to have an issue chasing new shiny as their flagship product rots on the vine. If they wanted to stop the bleed, they'd be better off doing something about content moderation. Users are souring to constant spam/fraud... Hacked accounts posting scams, and armies of visibly fake profiles posting air duct cleaning (or car detailing or logo design or or or) spam. Never mind the ads about getting $750 deposited to your cashapp or the ads that lead straight to malicious websites/phishing scams flagged by ESET/Symantec/others tools.

They put all this money and time into ramping up a chatbot because everyone else has a chatbot and it's the thing to do. Meanwhile, their content moderation tools keep getting worse and continue to erode user trust in the platform. Oddly enough, if you copy paste common scam or spam scripts found on Facebook into Meta AI and ask if if the content is safe or not, Meta AI does very well at identifying malicious content (air duct cleaning scams, common advance fee scams, etc.). Report those same posts to Facebook and fill your Support inbox with a bunch of "We use a combination of technology and human reviewers to process reports and identify content that goes against our Community Standards. In this case, we did not remove the content you reported." messages.

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Good insight

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