Product vs Brand Classifier Worksheet
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Most SEO teams treat every keyword the same: They build a page, optimize it, earn a few links, and wait. This does not work for comparison queries, best-of queries, or alternative queries/
Product queries are winnable through content and technical SEO.
Brand queries are reputation problems. They require PR, review site presence, editorial mentions, and customer voice
Use this worksheet to score each keyword across five signals that separate the two query types. The output is a classification: Product, Brand, or Mixed
