The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

Reddit Is Winning the Battle for Transactional Keywords

Budgets for many B2B brands continue to invest significantly in review sites as if it was still 2023. Unfortunately, the times have changed and BOFU traffic is dominated by Reddit.

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Eli Schwartz and Ross Simmonds
Oct 10, 2025
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This week’s newsletter is guest-written by Ross Simmonds, founder of Foundation, and is sponsored by North Star Inbound and AthenaHQ

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