The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

Reddit Is Winning the Battle for Transactional Keywords

Budgets for many B2B brands continue to invest significantly in review sites as if it was still 2023. Unfortunately, the times have changed and BOFU traffic is dominated by Reddit.

Eli Schwartz's avatar
Ross Simmonds's avatar
Eli Schwartz
and
Ross Simmonds
Oct 10, 2025
∙ Paid
16
2
Share

This week’s newsletter is guest-written by Ross Simmonds, founder of Foundation, and is sponsored by North Star Inbound and AthenaHQ

  • Are you stressed by the state of AI? Download the report here

  • Check out my recent conversation on the Intelligent Marketer Podcast on the topic of Product Led SEO & AI.

Keep reading with a 7-day free trial

Subscribe to The Future of SEO by Eli Schwartz to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
Ross Simmonds's avatar
A guest post by
Ross Simmonds
CEO of Foundation Marketing
Subscribe to Ross
© 2025 Eli Schwartz
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture