SEO / AEO could ruin brand marketing

When marketers, agencies, and AEO tools put a claim on any website today, those don’t just have the ability to influence an invisible algorithm; they are also fodder to be restated in an LLM output

This week’s newsletter is sponsored by Semrush

• Paid subscribers can download this claims audit template that accompanies this post.

• I will be speaking at the Shenzhen SEO conference next week; reply if you will be there.

• Refer friends as subscribers and earn rewards