SEO + AEO Playbook presented at CapitalG
Here is the playbook I presented with CapitalG’s portfolio companies download it below.
The playbook that shows how to win search when AI owns the top of the funnel. Most teams are still optimizing for 2021. They’re chasing keywords, building content farms, and praying the algorithm notices them.
Stop treating SEO as a content problem. It’s a product problem.
Four pillars that matter:
1. Deep customer understanding before keyword + prompt research
2. Focus on transactional intent (AI has robbed TOFU)
3. Build SEO products, not SEO content
4. Engineer AI citations through strategic relationship building and PR
I’m sharing the full playbook (the one I presented to Capital G) with anyone who wants it. Download it at the link below and reach out if I can help.
