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Scott Colgan's avatar

Appreciate the insight, Eli. Thank you for sharing. Sitting in business and marketing dev mgmt roles my entire career, I totally get this. In my GTM system, my model has SEO as the second, third, and fourth steps in the strategy development. It's only second to the client's current or perceived company and product positioning. It is necessary to have that as the baseline or the premise. Then we get to really the first three steps, all centered on SEO. So, my model all starts with SEO. I love the productizing SEO. I've approached similar marketing components in the same way. When I am learning something on the job, I always employ the concept of just Project or Product Manage the heck out of it because if you apply rationale and logic to your actions, you can't go wrong (mostly:-).

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