SEO predictions for 2023

For most of my career in marketing and SEO end of year predictions always forecast that the coming year would be one where SEO didn’t matter anymore. I think we have finally put that idea to rest and everyone is now aware that despite all the progress that other channels have made, SEO is here to stay.

With that in mind here are my predictions for what we see changing in SEO over the next year.

✅ Google makes an official announcement about links mattering less in the algorithm. The industry continues to ignore them since everyone likes buying links.

✅TikTok launches a search engine that indexes webpages

✅Amazon launches a search engine with organic results

✅Google search results become even more visual pushing those ten blue links even further

✅Google extends the deadline again for GA4

✅Google makes a Google assistant UI to compete with OpenAI

✅Google trends shows the top 1000 trending results instead of just 25

✅Search console starts reporting on page views and not just clicks

✅SEO will have its best year EVER as recession fears cut into advertising spend.

And lastly:

✅ ChatGPT and similar innovations end up being overhyped search killers and while they will have their utility they will not fundamentally change the search paradigms.

Keep posted for my update in 11.66 months when we find out if any of these predictions turned out to be right.