SEO vs Paid, it depends on the assumptions

Everyone talks about SEO having excellent ROI compared to paid channels, but they rarely map out their actual assumptions about timing, investment, and returns. When you put real numbers down,

This week’s newsletter is sponsored by North Star Inbound. See their case study linked in the newsletter.

• Will you be at any of these events? Shoptalk, Fintech Meetup, or MAU. Reply or contact me to meet up.

• I am exploring a trip to Europe this summer, please message if you organizing any marketing events.