Website AI Checklist

Brands that write pages explaining things specifically and in plain language are going to get disproportionate credit in AI-generated answers because the models reward specificity over vagueness. Pages stuffed with adjectives and no concrete details get skipped over. Pages that explain exactly what the product does, who it’s for, and what makes it different are the ones getting pulled into citations and summaries.

This checklist scores your site on the dimensions that determine whether AI recommends you or skips you. Run it on your homepage, your key product or service pages, and your help or support content.