Who should you hire for AEO?

This person looks more like a product manager than anything else, and not a marketing engineer or a content strategist who has picked up a few technical certifications along the way.

This week’s newsletter is sponsored by North Star Inbound and Semrush

• Check out my recent podcast with Siege Media, where I dove deep into the topic of today’s newsletter

• Paid subscribers can download my ideal SEO job description