Why SEO is a Game of Poker, Not Chess
Recent attention to the leak of some of Google’s search APIs has me rethinking this chess analogy. Instead, I think a poker comparison is far more apt.
This week’s newsletter is sponsored by the Digital PR agency Search Intelligence, which uses PR methods to grow a link portfolio and North Star Inbound, which is a recommended agency for SEO and content strategy. See their case studies linked in the newsletter.
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