How does this measure up to the idea that producing unique content CREATES a demand for it? (Which you also mention in your book). How can you determine if something is a dead end vs an investment in demand creation?
Insightful article. Yes, it's easy to blame the SEO team/agency for a campaign gone wrong. I'm specially of the view that SEO is not THE solution for every business or organisation. Basic SEO is essential but spending thousands and millions of marketing budget in the hopes of leads seems futile especially if there's no prior user research.
Love the concept Eli (and another three-letter abbreviation for the list for SMF). I've told many a client that SEO probably isn't the best fit for them, simply due to the search demand not being there!
How does this measure up to the idea that producing unique content CREATES a demand for it? (Which you also mention in your book). How can you determine if something is a dead end vs an investment in demand creation?
Insightful article. Yes, it's easy to blame the SEO team/agency for a campaign gone wrong. I'm specially of the view that SEO is not THE solution for every business or organisation. Basic SEO is essential but spending thousands and millions of marketing budget in the hopes of leads seems futile especially if there's no prior user research.
Love the concept Eli (and another three-letter abbreviation for the list for SMF). I've told many a client that SEO probably isn't the best fit for them, simply due to the search demand not being there!