The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

SEO skills are even MORE in demand in an AI world

Eli Schwartz's avatar
Eli Schwartz
May 22, 2023
∙ Paid

Many marketers are quietly panicked that if Google transforms their search results into a generative AI-first engine, there will be less demand for the SEO skillset as users stop clicking organic results. This is a valid concern for those that traffic in basic SEO tactics, but for the strategic SEO thinker, AI-based Google search makes SEO skills more v…

Keep reading with a 7-day free trial

Subscribe to The Future of SEO by Eli Schwartz to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Eli Schwartz · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture