The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

SEO without a hypothesis is just a to-do list

Stop doing SEO based on guesswork

Eli Schwartz's avatar
Eli Schwartz
Apr 23, 2026
∙ Paid

This week’s newsletter is sponsored by North Star Inbound and Airops

  • Paid subscribers can download my THRICE prioritization template here.

  • Finchling helps PR teams find story opportunities before their competitors do by scanning the news, filtering the noise, and surfacing the stories worth reacting to, along with why they matter and angles to pitch. Try …

User's avatar

Continue reading this post for free, courtesy of Eli Schwartz.

Or purchase a paid subscription.
© 2026 Eli Schwartz · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture