The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

Stop asking engineering for favors: Give them an SEO PRD

Some organizations already use a PRD process, so this post should encourage you to adopt it. Other organizations don’t, and in that case, you can’t go wrong by professionalizing with a PRD

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Eli Schwartz
Mar 12, 2026
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This week’s newsletter is sponsored by North Star Inbound and Semrush Enterprise

  • Paid subscribers can download the accompanying PRD template

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