The personalized Internet is here

For now, personalization is really only in Gemini, but it will soon migrate globally to AI Mode, which then goes to AI Overviews and all of search.

This week’s newsletter is sponsored by North Star Inbound and Semrush Enterprise

• If you will be at Google I/O this year, let me know if you are there and would want to grab coffee

• Paid subscribers can download my personalized search workbook