Why you need to use CAC for SEO

Any marketing spend targeted at acquisition needs to have a baseline estimate of its value.

This week’s newsletter is sponsored by North Star Inbound and AthenaHQ

• I attended Google Search Live in Zurich this week and will be sharing thoughts from the event next week. Stay tuned to this newsletter and my LinkedIn.

• This post is a follow-on from last week’s post on annual planning. If you haven’t read that, do so.