The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

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SEO is a waste of time if it doesn't focus on scale
Most SEO is a waste of time.
 • 
Eli Schwartz
AI agents make SEO MORE important than ever
Some think once AI agents become commonplace, that will be the real end of SEO as a discipline. The reality is the opposite.
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Eli Schwartz
2
Focus on full funnel SEO not just the top
SEO has focused on becoming experts at leading people to the front door and then ignoring everything that happens after that.
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Eli Schwartz
1
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Create an SEO moat with your product
 • Eli Schwartz
How to maximize internal links for SEO
 • Eli Schwartz
15
Meta could threaten Google's search crown
 • Eli Schwartz
3
How to maximize SEO on Substack
 • Eli Schwartz
9
Google's SGE is launching. Here's what to do about it.
 • Eli Schwartz
4
Google's AI Overviews (SGE) is live - here's what to expect
 • Eli Schwartz
3
First you need an SEO strategy, not a GEO tool
Believing that AI is going to kill SEO is a fundamental misunderstanding of SEO
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Eli Schwartz
Focus your SEO on what makes YOU great
One of the flaws in using keywords as the start of an SEO effort is that it breaks the focus of SEO from the beginning
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Eli Schwartz
AI in search is the medicine SEO needs
Finally, things are shifting with search quality, and it's about time.
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Eli Schwartz
2
Keyword research might bias your SEO
SEO keyword research is a lot like crafting a survey with leading question
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Eli Schwartz
Explain SEO to your boss ...like a boss
The first step is to speak their language.
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Eli Schwartz
The 7 traits of highly effective SEO leaders
I was recently helping a company to hire their first director of SEO and they asked me to outline the top traits they should be looking for in that…
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Eli Schwartz
1
Don't be a roadblock, SEO needs to say yes
I have seen many organizations where the SEO team has earned an unfortunate reputation: it is the Department of “No.”
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Eli Schwartz
The Future of SEO by Eli Schwartz
The Future of SEO by Eli Schwartz
Eli's weekly thoughts about the future of marketing, SEO, and growth
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