The Future of SEO & AEO by Eli Schwartz
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SEO and AEO is an effort in compounding growth
Nothing about SEO moves at the speed of a single input.
Aug 6
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Eli Schwartz
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July 2026
The easiest SEO links you can get
Links that are the easiest to acquire and carry an outsized impact on everything else you are trying to do in SEO: internal linking.
Jul 30
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Eli Schwartz
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You need to build an SEO roadmap
Most SEO teams I talk to don’t have a roadmap; they have a list of things they want to do to improve SEO.
Jul 23
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Eli Schwartz
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SEO compounding calculator
Use this calculator to chart the compounding of your SEO and AEO efforts
Jul 19
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Eli Schwartz
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Click depth crawler
Email me with questions or problems accessing the script.
Jul 19
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Eli Schwartz
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AEO citations need to echo reality
The problem is not where to place their citations but in what the content says about you.
Jul 16
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Eli Schwartz
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AEO killed the metrics that hid poor SEO
Are you optimizing for soft goals alongside your hard goals?
Jul 9
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Eli Schwartz
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Programmatic vs Editorial SEO in an AEO world
You don’t need to choose programmatic OR editorial. You can do both.
Jul 2
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Eli Schwartz
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June 2026
Stop writing blog posts and calling it SEO
You’ve been publishing two blog posts a week targeting high-volume keywords, and your traffic is still flat or declining
Jun 25
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Eli Schwartz
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Does AEO need technical SEO?
In the current age of AI, technical SEO is often treated as an afterthought, and that is wrong.
Jun 18
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Eli Schwartz
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AEO & SEO on brand terms needs brand efforts
Ranking for brand comparison and best-of keywords is not a technical SEO challenge.
Jun 11
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Eli Schwartz
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Who should you hire for AEO?
This person looks more like a product manager than anything else, and not a marketing engineer or a content strategist who has picked up a few technical…
Jun 4
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Eli Schwartz
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