Archive - The Future of SEO by Eli Schwartz

Why you need to use CAC for SEO

Any marketing spend targeted at acquisition needs to have a baseline estimate of its value.

6 hrs ago •

How to do Annual Planning for SEO

While SEO traffic can be volatile and plans need to be flexible, there’s still tremendous value in planning because that’s the only way the big…

Dec 4 •

November 2025

How to use AI for SEO without just writing 'Slop'

Too many AI + SEO how-to-guides are focused on crafting clever prompts which supposedly can write undetectable content for SEO with LLMs.

Nov 26 •

Black Friday/Cyber Monday SEO success

It's all about the preparation

Nov 20 •

The first 90 days: Pick the low hanging fruit

Change your approach to finding the smallest, easiest wins that you could execute on immediately. This is ripe and juicy low-hanging fruit.

Nov 13 •

Product Led AEO: The playbook

Follow this playbook to extend your Product-Led SEO to an LLM interface

Nov 6 •

October 2025

Leverage onboarding flows for SEO

Reframe your site as a dynamic content engine, driving organic traffic through the strategic optimization of internal surfaces.

Oct 30 •

Should VC's be investing in AI visibility tools?

In this post, I will share what I tell each of these investors

Oct 27 •

How to optimize for AI agents

If you’re freaking out about optimizing for AI agents, you are already behind.

Oct 23 •

Map user journeys to search queries and prompts

Chasing keywords without understanding user intent wastes resources and opportunities

Oct 16 •

Reddit Is Winning the Battle for Transactional Keywords

Budgets for many B2B brands continue to invest significantly in review sites as if it was still 2023. Unfortunately, the times have changed and BOFU…

Oct 10 •

and

Winning SEO proposals focus on the HIPPO

Many SEO pitches seem like charity requests, promising that the approvals will make executives feel good, rather than having specific milestones and…

Oct 3 •

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