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September 2024

Programmatic vs Editorial SEO - Why you need both
Programmatic SEO and editorial SEO are not opposing forces in your content strategy.
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Eli Schwartz
Should startups invest in SEO?
Yes? No? Maybe? There is a surprising amount of SEO you can do on your own.
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Eli Schwartz
Create an SEO moat with your product
An SEO moat is a sustainable competitive advantage in organic search that's difficult for competitors to replicate
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Eli Schwartz
How to maximize SEO on Substack
The easiest guide on how to increase your Substack's visibility on search engines without hacks and millions in budget.
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Eli Schwartz
2
Google is a monopoly: Key Learnings Pt 2
This week’s newsletter is sponsored by the Digital PR agency Search Intelligence, which uses PR methods to grow a link portfolio and North Star Inbound…
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Eli Schwartz

August 2024

Google is a monopoly, so what? Part 1
The DOJ’s case against Google revolved around allegations that the company violated Section 2 of the Sherman Act.
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Eli Schwartz
Why SEO is a Game of Poker, Not Chess
Recent attention to the leak of some of Google’s search APIs has me rethinking this chess analogy. Instead, I think a poker comparison is far more apt.
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Eli Schwartz
The compounding effect of SEO
Too often, marketing leaders are in search of the magic bullet that will drive 100% growth in a single year and neglect the improvements that will just…
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Eli Schwartz
Tech SEO will not solve most algorithmic issues
But most people will still try to use this as a fix for their traffic woes.
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Eli Schwartz
SEO is a Product Effort
Maximize SEO potential by viewing it as a product effort and not just marketing
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Eli Schwartz
1

July 2024

When is the right time to hire an SEO agency?
With rare exceptions, small resource-constrained startups can and should do their own SEO work.
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Eli Schwartz
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