The Future of SEO by Eli Schwartz

The personalized Internet is here

For now, personalization is really only in Gemini, but it will soon migrate globally to AI Mode, which then goes to AI Overviews and all of search.

May 7 • Eli Schwartz

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April 2026

Use TAM to forecast SEO/AEO

Keyword-based SEO forecasting is basically fiction.

Apr 30 • Eli Schwartz

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SEO without a hypothesis is just a to-do list

Stop doing SEO based on guesswork

Apr 23 • Eli Schwartz

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Prioritize SEO efforts like a pro with THRICE

In SEO, measure THRICE, cut once.

Apr 16 • Eli Schwartz

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AEO is not SEO 2.0

The comparison between SEO and AEO is a trap

Apr 9 • Eli Schwartz

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Agent-led SEO will uplevel SEO execution

Let’s pretend for a moment that agents have killed SEO, here’s how you should approach this world with agent led SEO

Apr 1 • Eli Schwartz

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THRICE Template for SEO Prioritization

Download this template

Apr 1 • Eli Schwartz

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March 2026

Control your AEO with your website

AI results have an undeniable impact on search traffic, which might make a web presence feel like a wasted effort, but the thing feeding every answer…

Mar 26 • Eli Schwartz

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AEO: Is content marketing obsolete?

The content conveyor belt that powered fifteen years of marketing is over.

Mar 19 • Eli Schwartz

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SEO PRD's: Stop asking for engineering favors

Some organizations already use a PRD process, so this post should encourage you to adopt it. Other organizations don’t, and in that case, you can’t go…

Mar 12 • Eli Schwartz

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AEO: Stop spamming Reddit for citations

Reddit is not a loophole for AI visibility.

Mar 5 • Eli Schwartz

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February 2026

Meta: The LLM you need to focus on today

Only one company in the world can rival Google’s distribution: Meta

Feb 26 • Eli Schwartz

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