Archive - The Future of SEO by Eli Schwartz

Broaden what "SEO" means

SEO only dies when people stop searching and that will never end unless AI manages to kill curiosity.

Sep 11 •

Is AI search overhyped?

If you have spent any time on social media in the last three years, you wouldn’t be faulted for believing that SEO is breathing its last

Sep 4 •

August 2025

July 2025

June 2025

Don't be a roadblock, SEO needs to say yes

I have seen many organizations where the SEO team has earned an unfortunate reputation: it is the Department of “No.”

Jun 26 •

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