The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

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Don't be a roadblock, SEO needs to say yes
I have seen many organizations where the SEO team has earned an unfortunate reputation: it is the Department of “No.”
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Eli Schwartz
Stop betting against Google, here's why
Every few years, the tech world anoints a new “Google Killer.” The media hypes it, investors flock to it, and everyone predicts Google’s impending…
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Eli Schwartz
2
It is time for transparency in SEO
If you don't tell the SEO story, it will be told about you and for you
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Eli Schwartz
The SEO silver bullet is...
Read on for the secret
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Eli Schwartz

May 2025

How to do GEO? Do SEO in the mid-funnel
SEO is still SEO, but the journey has changed
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Eli Schwartz
1
After IO: The SEO evolution from AI
Google has fundamentally changed how SEO will work forever
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Eli Schwartz
1
Google I/O SEO predictions
This could be one of the most impactful events ever
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Eli Schwartz
SEO leaders are product managers
SEO can realize its full potential when it is a part of the product team
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Eli Schwartz
1
10 years ago the world lost Dave Goldberg
The business leader who put kindness over profits
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Eli Schwartz
5

April 2025

SEO requires "search market fit"
The concept I often share with my clients: “search market fit" has the same principles as product-market fit, but applies to SEO strategies.
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Eli Schwartz
3
Fragmented search ensures the future of SEO
SEO stopped being SEO many years ago, when Google became so dominant that no search program paid attention to search engines other than Google.
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Eli Schwartz
1
AI doesn't replace marketing; it raises the floor
Marketing should be judged by results; yet, marketing still wins accolades for a job well done. AI changes that.
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Eli Schwartz
2
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