Archive - The Future of SEO by Eli Schwartz

Control your AEO with your website

AI results have an undeniable impact on search traffic, which might make a web presence feel like a wasted effort, but the thing feeding every answer…

15 hrs ago • Eli Schwartz

AEO: Is content marketing obsolete?

The content conveyor belt that powered fifteen years of marketing is over.

Mar 19 • Eli Schwartz

Stop asking engineering for favors: Give them an SEO PRD

Some organizations already use a PRD process, so this post should encourage you to adopt it. Other organizations don’t, and in that case, you can’t go…

Mar 12 • Eli Schwartz

AEO: Stop spamming Reddit for citations

Reddit is not a loophole for AI visibility.

Mar 5 • Eli Schwartz

February 2026

Meta: The LLM you need to focus on today

Only one company in the world can rival Google’s distribution: Meta

Feb 26 • Eli Schwartz

Why your SEO tickets get ignored

The friction between SEOs and developers is almost as fraught as the relationship between marketing and sales, but the good news is that this…

Feb 19 • Eli Schwartz

How much should you invest in AEO?

Many are making a critical mistake by thinking AEO is just SEO 2.0.

Feb 12 • Eli Schwartz

Should SEO budgets pay for LLM visibility?

The default is for everyone to immediately blame the SEO manager and task the SEO team with fixing it, but is that right?

Feb 5 • Eli Schwartz

January 2026

AEO: Optimize for the follow up

When someone interacts with an AI, they are not searching for a “result” but are problem-solving through a dialogue that evolves with every response…

Jan 29 • Eli Schwartz

Blue Ocean SEO / AEO: Original thinking wins

Stop investing in following the herd and be original

Jan 22 • Eli Schwartz

Brand SEO: The low hanging fruit you are missing

Brand can be the one of the best places for SEO investment

Jan 15 • Eli Schwartz

What metrics should you use for SEO/AEO?

How should SEO be measured in 2026? Revenue.

Jan 9 • Eli Schwartz

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts