Archive - The Future of SEO & AEO by Eli Schwartz

HTML sitemaps: The SEO shortcut you need to try

Build an HTML sitemap on a plain HTML page

Sep 17 • Eli Schwartz

SEO / AEO could ruin brand marketing

When marketers, agencies, and AEO tools put a claim on any website today, those don’t just have the ability to influence an invisible algorithm; they…

Sep 10 • Eli Schwartz

Should there be AEO agencies?

I see a lot of SEO ideas and reports; most SEO firms are currently lying to their clients.

Sep 3 • Eli Schwartz

August 2026

Reddit should stop feeding Google

I don’t know whether to believe the recent news about Reddit’s decline in visibility in ChatGPT, nor does it likely matter.

Aug 27 • Eli Schwartz

Marketers should invest in building communities on Reddit because the platform serves as the internet's front page where high-intent consumers actively…

Aug 26 • Eli Schwartz

How to measure AEO

Venture investors and senior leadership k/eep asking me the same question on calls: how do you measure this new AI search channel.

Aug 20 • Eli Schwartz

Brand keyword dashboard for AEO metrics

This tool pulls your branded query data from Search Console automatically and pairs it with Google Trends data you paste in, so you can see whether…

Aug 19 • Eli Schwartz

SEO and AEO: Jobs to Be Done

Keyword searches were never THE job because a search term is just a proxy for what someone is looking for.

Aug 13 • Eli Schwartz

SEO and AEO is an effort in compounding growth

Nothing about SEO moves at the speed of a single input.

Aug 6 • Eli Schwartz

July 2026

The easiest SEO links you can get

Links that are the easiest to acquire and carry an outsized impact on everything else you are trying to do in SEO: internal linking.

Jul 30 • Eli Schwartz

You need to build an SEO roadmap

Most SEO teams I talk to don’t have a roadmap; they have a list of things they want to do to improve SEO.

Jul 23 • Eli Schwartz

SEO compounding calculator

Use this calculator to chart the compounding of your SEO and AEO efforts

Jul 19 • Eli Schwartz

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