The Future of SEO by Eli Schwartz

The Future of SEO by Eli Schwartz

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July 2025

Focus your SEO on what makes YOU great
One of the flaws in using keywords as the start of an SEO effort is that it breaks the focus of SEO from the beginning
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Eli Schwartz
AI in search is the medicine SEO needs
Finally, things are shifting with search quality, and it's about time.
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Eli Schwartz
2
Keyword research might bias your SEO
SEO keyword research is a lot like crafting a survey with leading question
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Eli Schwartz
Explain SEO to your boss ...like a boss
The first step is to speak their language.
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Eli Schwartz
The 7 traits of highly effective SEO leaders
I was recently helping a company to hire their first director of SEO and they asked me to outline the top traits they should be looking for in that…
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Eli Schwartz
1

June 2025

Don't be a roadblock, SEO needs to say yes
I have seen many organizations where the SEO team has earned an unfortunate reputation: it is the Department of “No.”
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Eli Schwartz
Stop betting against Google, here's why
Every few years, the tech world anoints a new “Google Killer.” The media hypes it, investors flock to it, and everyone predicts Google’s impending…
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Eli Schwartz
2
It is time for transparency in SEO
If you don't tell the SEO story, it will be told about you and for you
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Eli Schwartz
The SEO silver bullet is...
Read on for the secret
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Eli Schwartz

May 2025

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