The Future of SEO & AEO by Eli Schwartz

Reddit deserves a second look

Reddit is going behind a login wall, but now is really the time to invest in this channel.

Nov 5 • Eli Schwartz

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October 2026

Build an SEO competitor dashboard

Competitor identification in search marketing has long been a huge misfire because most companies tasked with a search competitor analysis list their…

Oct 29 • Eli Schwartz

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SEO/AEO Planning for 2027

Planning is one of the most essential functions in any business because a plan drives hiring, budgeting, messaging, and every other aspect that makes a…

Oct 22 • Eli Schwartz

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The SEO talent shortage is real

Despite rumors that SEO is obsolete, some of the world's greatest companies are actively hiring for SEO roles.

Oct 15 • Eli Schwartz

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SEO still matters when nobody clicks

Most marketing teams still picture search as a person typing a few words into a prompt or search box and getting responses, whether as a paragraph with…

Oct 8 • Eli Schwartz

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Stop being afraid of AI by using F.E.A.R.

Fear is a common concern in marketing, and I hear it from just about everyone I meet. Fear that AI will replace our jobs. Fear that our employers and…

Oct 1 • Eli Schwartz

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September 2026

The SEO that works now isn't better writing

Any AI model can now produce on demand, and many are confused about why rankings that held for years have suddenly evaporated.

Sep 24 • Eli Schwartz

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HTML sitemaps: The SEO shortcut you need to try

Build an HTML sitemap on a plain HTML page

Sep 17 • Eli Schwartz

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SEO / AEO could ruin brand marketing

When marketers, agencies, and AEO tools put a claim on any website today, those don’t just have the ability to influence an invisible algorithm; they…

Sep 10 • Eli Schwartz

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Should there be AEO agencies?

I see a lot of SEO ideas and reports; most SEO firms are currently lying to their clients.

Sep 3 • Eli Schwartz

10

August 2026

Reddit should stop feeding Google

I don’t know whether to believe the recent news about Reddit’s decline in visibility in ChatGPT, nor does it likely matter.

Aug 27 • Eli Schwartz

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Top Subreddits

Marketers should invest in building communities on Reddit because the platform serves as the internet's front page where high-intent consumers actively…

Aug 26 • Eli Schwartz

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