Archive - The Future of SEO by Eli Schwartz

May 2025

How to do GEO? Do SEO in the mid-funnel

SEO is still SEO, but the journey has changed

May 30 •

After IO: The SEO evolution from AI

Google has fundamentally changed how SEO will work forever

May 23 •

Google I/O SEO predictions

This could be one of the most impactful events ever

May 15 •

SEO leaders are product managers

SEO can realize its full potential when it is a part of the product team

May 9 •

10 years ago the world lost Dave Goldberg

The business leader who put kindness over profits

May 1 •

April 2025

SEO requires "search market fit"

The concept I often share with my clients: “search market fit" has the same principles as product-market fit, but applies to SEO strategies.

Apr 24 •

Fragmented search ensures the future of SEO

SEO stopped being SEO many years ago, when Google became so dominant that no search program paid attention to search engines other than Google.

Apr 17 •

AI doesn't replace marketing; it raises the floor

Marketing should be judged by results; yet, marketing still wins accolades for a job well done. AI changes that.

Apr 10 •

Your users are people too

Most SEO has a fundamental flaw: it begins with the wrong starting point.

Apr 3 •

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