Archive - The Future of SEO by Eli Schwartz

Why your SEO tickets get ignored

The friction between SEOs and developers is almost as fraught as the relationship between marketing and sales, but the good news is that this…

Feb 19 • Eli Schwartz

How much should you invest in AEO?

Many are making a critical mistake by thinking AEO is just SEO 2.0.

Feb 12 • Eli Schwartz

Should SEO budgets pay for LLM visibility?

The default is for everyone to immediately blame the SEO manager and task the SEO team with fixing it, but is that right?

Feb 5 • Eli Schwartz

January 2026

AEO: Optimize for the follow up

When someone interacts with an AI, they are not searching for a “result” but are problem-solving through a dialogue that evolves with every response…

Jan 29 • Eli Schwartz

Blue Ocean SEO / AEO: Original thinking wins

Stop investing in following the herd and be original

Jan 22 • Eli Schwartz

Brand SEO: The low hanging fruit you are missing

Brand can be the one of the best places for SEO investment

Jan 15 • Eli Schwartz

What metrics should you use for SEO/AEO?

How should SEO be measured in 2026? Revenue.

Jan 9 • Eli Schwartz

Marketing predictions and wishes for 2026

Rather than write predictions as many are apt to do at this time of the year, I am doing the same, but I am also making some of my predictions wishes…

Jan 1 • Eli Schwartz

December 2025

It's time for voice search to shine, are you ready?

Voice search has been the perpetual “next big thing” for nearly a decade.

Dec 24, 2025 • Eli Schwartz

Goal and OKR setting for 2026

Just as you don’t set out on a journey without a sense of where you want to end up, you shouldn’t begin a new year without defined goals.

Dec 18, 2025 • Eli Schwartz

Why you need to use CAC for SEO

Any marketing spend targeted at acquisition needs to have a baseline estimate of its value.

Dec 11, 2025 • Eli Schwartz

SEO + AEO Playbook presented at CapitalG

Here is the playbook I presented with CapitalG’s portfolio companies download it below.

Dec 7, 2025 • Eli Schwartz

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