Archive - The Future of SEO & AEO by Eli Schwartz

Does AEO need technical SEO?

In the current age of AI, technical SEO is often treated as an afterthought, and that is wrong.

Jun 18 • Eli Schwartz

AEO & SEO on brand terms needs brand efforts

Ranking for brand comparison and best-of keywords is not a technical SEO challenge.

Jun 11 • Eli Schwartz

Who should you hire for AEO?

This person looks more like a product manager than anything else, and not a marketing engineer or a content strategist who has picked up a few technical…

Jun 4 • Eli Schwartz

May 2026

Do you have search market fit for AEO/SEO?

The volume numbers from any tool tell you how many people typed something into a search bar, but they tell you nothing about why they typed it.

May 28 • Eli Schwartz

Google I/O 2026: What you need to know for SEO /AEO

Google did not announce that AI mode is becoming the default search experience, but what they did announce does not bode well for those who rely on…

May 20 • Eli Schwartz

SEO is a product, AEO is brand

The organizational structure of SEO as marketing leaves the team without the authority to get things done

May 14 • Eli Schwartz

The personalized Internet is here

For now, personalization is really only in Gemini, but it will soon migrate globally to AI Mode, which then goes to AI Overviews and all of search.

May 7 • Eli Schwartz

April 2026

Use TAM to forecast SEO/AEO

Keyword-based SEO forecasting is basically fiction.

Apr 30 • Eli Schwartz

SEO without a hypothesis is just a to-do list

Stop doing SEO based on guesswork

Apr 23 • Eli Schwartz

Prioritize SEO efforts like a pro with THRICE

In SEO, measure THRICE, cut once.

Apr 16 • Eli Schwartz

AEO is not SEO 2.0

The comparison between SEO and AEO is a trap

Apr 9 • Eli Schwartz

Agent-led SEO will uplevel SEO execution

Let’s pretend for a moment that agents have killed SEO, here’s how you should approach this world with agent led SEO

Apr 1 • Eli Schwartz

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