The Future of SEO by Eli Schwartz
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How to optimize for AI agents
If you’re freaking out about optimizing for AI agents, you are already behind.
Oct 23
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Eli Schwartz
14
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Map user journeys to search queries and prompts
Chasing keywords without understanding user intent wastes resources and opportunities
Oct 16
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Eli Schwartz
22
Reddit Is Winning the Battle for Transactional Keywords
Budgets for many B2B brands continue to invest significantly in review sites as if it was still 2023. Unfortunately, the times have changed and BOFU…
Oct 10
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Eli Schwartz
and
Ross Simmonds
16
Winning SEO proposals focus on the HIPPO
Many SEO pitches seem like charity requests, promising that the approvals will make executives feel good, rather than having specific milestones and…
Oct 3
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Eli Schwartz
11
2
September 2025
Personal context search is the real SEO apocalypse
Soon, Google could launch a feature that will transform AI Mode into the most helpful AI search tool and likely end any idea of “GEO” becoming a real…
Sep 25
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Eli Schwartz
14
How to get cited in AI answers
When I first built my first website for SEO, I optimized it for keywords where I could earn Adsense revenue. I stuffed the “money”
Sep 18
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Eli Schwartz
22
2
Broaden what "SEO" means
SEO only dies when people stop searching and that will never end unless AI manages to kill curiosity.
Sep 11
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Eli Schwartz
22
2
Is AI search overhyped?
If you have spent any time on social media in the last three years, you wouldn’t be faulted for believing that SEO is breathing its last
Sep 4
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Eli Schwartz
25
August 2025
SEO is a waste of time if it doesn't focus on scale
Most SEO is a waste of time.
Aug 28
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Eli Schwartz
24
AI agents make SEO MORE important than ever
Some think once AI agents become commonplace, that will be the real end of SEO as a discipline. The reality is the opposite.
Aug 22
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Eli Schwartz
19
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Focus on full funnel SEO not just the top
SEO has focused on becoming experts at leading people to the front door and then ignoring everything that happens after that.
Aug 14
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Eli Schwartz
25
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First you need an SEO strategy, not a GEO tool
Believing that AI is going to kill SEO is a fundamental misunderstanding of SEO
Aug 8
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Eli Schwartz
26
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