The Future of SEO & AEO by Eli Schwartz
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Marketers should invest in building communities on Reddit because the platform serves as the internet's front page where high-intent consumers actively…
Aug 26
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Eli Schwartz
1
Brand keyword dashboard for AEO metrics
This tool pulls your branded query data from Search Console automatically and pairs it with Google Trends data you paste in, so you can see whether…
Aug 19
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Eli Schwartz
1
SEO compounding calculator
Use this calculator to chart the compounding of your SEO and AEO efforts
Jul 19
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Eli Schwartz
2
Click depth crawler
Email me with questions or problems accessing the script.
Jul 19
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Eli Schwartz
3
THRICE Template for SEO Prioritization
Download this template
Apr 1
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Eli Schwartz
3
Job Description for SEO role
Here’s how I think an SEO description should be written in 2026.
Mar 13
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Eli Schwartz
SEO + AEO Playbook presented at CapitalG
Here is the playbook I presented with CapitalG’s portfolio companies download it below.
Dec 7, 2025
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Eli Schwartz
1
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Product Led AEO: The playbook
Follow this playbook to extend your Product-Led SEO to an LLM interface
Nov 6, 2025
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Eli Schwartz
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Voice Search Playbook
Download the accompanying best practices on optimizing for voice search now that Gemini is everywhere.
Sep 24, 2025
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Eli Schwartz
1
Setting SEO Goals Slides
Use this template to guide you in setting SMART SEO goals for 2026
Sep 23, 2025
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Eli Schwartz
2
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Annual planning template
A good annual plan should explain what you plan to do with strong clear metrics.
Sep 23, 2025
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Eli Schwartz
1
CAC Worksheet
When calculating CAC for an SEO effort, add all direct costs, then divide them by conversions to arrive at CAC.
Sep 22, 2025
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Eli Schwartz
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