playbooks

SEO + AEO Playbook presented at CapitalG

Here is the playbook I presented with CapitalG’s portfolio companies download it below.

Dec 7, 2025 • Eli Schwartz

Product Led AEO: The playbook

Follow this playbook to extend your Product-Led SEO to an LLM interface

Nov 6, 2025 • Eli Schwartz

Voice Search Playbook

Download the accompanying best practices on optimizing for voice search now that Gemini is everywhere.

Sep 24, 2025 • Eli Schwartz

Setting SEO Goals Slides

Use this template to guide you in setting SMART SEO goals for 2026

Sep 23, 2025 • Eli Schwartz

Annual planning template

A good annual plan should explain what you plan to do with strong clear metrics.

Sep 23, 2025 • Eli Schwartz

When calculating CAC for an SEO effort, add all direct costs, then divide them by conversions to arrive at CAC.

Sep 22, 2025 • Eli Schwartz

OKR Template for ecommerce

Download this template to start building SMART OKRs.

Sep 18, 2025 • Eli Schwartz

Brand Keyword REGEX template

Use this regex template to monitor brand terms in each category.

Oct 12, 0002 • Eli Schwartz

Brand keyword worksheet

Use these keyword modifiers to ensure you are visible for as many brand terms as possible.

Oct 12, 0002 • Eli Schwartz

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