The Future of SEO by Eli Schwartz
Subscribe
Sign in
Home
LinkedIn
Product-Led SEO book
Book a meeting
Playbooks
Archive
playbooks
Latest
Top
Discussions
THRICE Template for SEO Prioritization
Download this template
Apr 1
•
Eli Schwartz
3
Job Description for SEO role
Here’s how I think an SEO description should be written in 2026.
Mar 13
•
Eli Schwartz
SEO + AEO Playbook presented at CapitalG
Here is the playbook I presented with CapitalG’s portfolio companies download it below.
Dec 7, 2025
•
Eli Schwartz
1
1
Product Led AEO: The playbook
Follow this playbook to extend your Product-Led SEO to an LLM interface
Nov 6, 2025
•
Eli Schwartz
20
2
4
Voice Search Playbook
Download the accompanying best practices on optimizing for voice search now that Gemini is everywhere.
Sep 24, 2025
•
Eli Schwartz
1
Setting SEO Goals Slides
Use this template to guide you in setting SMART SEO goals for 2026
Sep 23, 2025
•
Eli Schwartz
2
2
Annual planning template
A good annual plan should explain what you plan to do with strong clear metrics.
Sep 23, 2025
•
Eli Schwartz
1
CAC Worksheet
When calculating CAC for an SEO effort, add all direct costs, then divide them by conversions to arrive at CAC.
Sep 22, 2025
•
Eli Schwartz
3
3
OKR Template for ecommerce
Download this template to start building SMART OKRs.
Sep 18, 2025
•
Eli Schwartz
1
Brand Keyword REGEX template
Use this regex template to monitor brand terms in each category.
Oct 12, 0002
•
Eli Schwartz
3
Brand keyword worksheet
Use these keyword modifiers to ensure you are visible for as many brand terms as possible.
Oct 12, 0002
•
Eli Schwartz
4
Personalized Search Workbook
Most search strategies start in the wrong place because they begin with a keyword or prompt research tool, and the output of suggestions.
May 4, 0002
•
Eli Schwartz
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
