The Future of SEO by Eli Schwartz
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SEO + AEO Playbook presented at CapitalG
Here is the playbook I presented with CapitalG’s portfolio companies download it below.
Dec 7, 2025
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Eli Schwartz
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Product Led AEO: The playbook
Follow this playbook to extend your Product-Led SEO to an LLM interface
Nov 6, 2025
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Eli Schwartz
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Voice Search Playbook
Download the accompanying best practices on optimizing for voice search now that Gemini is everywhere.
Sep 24, 2025
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Eli Schwartz
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Setting SEO Goals Slides
Use this template to guide you in setting SMART SEO goals for 2026
Sep 23, 2025
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Eli Schwartz
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Annual planning template
A good annual plan should explain what you plan to do with strong clear metrics.
Sep 23, 2025
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Eli Schwartz
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CAC Worksheet
When calculating CAC for an SEO effort, add all direct costs, then divide them by conversions to arrive at CAC.
Sep 22, 2025
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Eli Schwartz
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OKR Template for ecommerce
Download this template to start building SMART OKRs.
Sep 18, 2025
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Eli Schwartz
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Brand Keyword REGEX template
Use this regex template to monitor brand terms in each category.
Oct 12, 0002
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Eli Schwartz
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Brand keyword worksheet
Use these keyword modifiers to ensure you are visible for as many brand terms as possible.
Oct 12, 0002
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Eli Schwartz
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Meta Discovery Playbook
Are you ready for Meta AI?
Feb 18, 0002
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Eli Schwartz
Scorecard for writing great SEO tickets
This scorecard is not just a checklist; it is a negotiation tool.
Feb 15, 0002
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Eli Schwartz
AI-Proof your content checklist
Use this 50-point audit to honestly assess whether your content is proprietary and unique enough to not be replaced by an LLM.
Feb 11, 0002
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Eli Schwartz
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