playbooks

Product Led AEO: The playbook

Follow this playbook to extend your Product-Led SEO to an LLM interface

Nov 6 •

Eli Schwartz

Setting SEO Goals Slides

Use this template to guide you in setting SMART SEO goals for 2026

Sep 23 •

Eli Schwartz

Annual planning template

A good annual plan should explain what you plan to do with strong clear metrics.

Sep 23 •

Eli Schwartz

CAC Worksheet

When calculating CAC for an SEO effort, add all direct costs, then divide them by conversions to arrive at CAC.

Sep 22 •

Eli Schwartz

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The Future of SEO by Eli Schwartz

playbooks