Sitemap - 2025 - The Future of SEO by Eli Schwartz

It's time for voice search to shine, are you ready?

Goal and OKR setting for 2026

Why you need to use CAC for SEO

SEO + AEO Playbook presented at CapitalG

How to do Annual Planning for SEO

How to use AI for SEO without just writing 'Slop'

Black Friday/Cyber Monday SEO success

The first 90 days: Pick the low hanging fruit

Product Led AEO: The playbook

Leverage onboarding flows for SEO

Should VC's be investing in AI visibility tools?

How to optimize for AI agents

Map user journeys to search queries and prompts

Reddit Is Winning the Battle for Transactional Keywords

Winning SEO proposals focus on the HIPPO

Personal context search is the real SEO apocalypse

Voice Search Playbook

Setting SEO Goals Slides

Annual planning template

CAC Worksheet

OKR Template for ecommerce

How to get cited in AI answers

Broaden what "SEO" means

Is AI search overhyped?

SEO is a waste of time if it doesn't focus on scale

AI agents make SEO MORE important than ever

Focus on full funnel SEO not just the top

First you need an SEO strategy, not a GEO tool

Focus your SEO on what makes YOU great

AI in search is the medicine SEO needs

Keyword research might bias your SEO

Explain SEO to your boss ...like a boss

The 7 traits of highly effective SEO leaders

Don't be a roadblock, SEO needs to say yes

Stop betting against Google, here's why

It is time for transparency in SEO

The SEO silver bullet is...

How to do GEO? Do SEO in the mid-funnel

After IO: The SEO evolution from AI

Google I/O SEO predictions

SEO leaders are product managers

10 years ago the world lost Dave Goldberg

SEO requires "search market fit"

Fragmented search ensures the future of SEO

AI doesn't replace marketing; it raises the floor

Your users are people too

Generative AI (GEO + SEO)optimization misses the mark

Selling SEO transformations to leadership

No, AI content will not get you a penalty

LLM SEO best practices and hacks?

For backlinks think brand authority not domain authority

SEO ROI is more than just revenue

SEO vs Paid, it depends on the assumptions

Google's Project Astra: how it impacts SEO

No, AI is not going to kill SEO

Focus on SEO visibility NOT rankings

Pivot marketing by warning of impending doom

Marketers: stop selling your hours

SEO (and marketing) predictions for 2025